Tuesday, October 22, 2019

I called a whole bunch of CEOs … “IDIOTS”

11/12/2005 Автор: mkozloff · View Comments · 18 views · Сохранить ·

«I gave the speech in Portugal. Not the United States. Not home. My mother taught me, in general, to be polite. It’s a lesson that I think I’ve learned rather well. Come hell and high water, I always say, “Thank you.” Politeness is next to Godliness … and probably a Little Bit Above. (That’s what my Mom says.) (That’s what I believe.)

And yet …

And yet … while in another country … I called a whole bunch of CEOs … “IDIOTS.”

Not a very nice thing to do. But, at least, it was from the heart. But I hate shouting at people … including CEOs.

I wanted Bill (Gates) to do it so I created a PowerPoint presentation on the “19 Reasons CEOs Are Idiots.” Shorthand: “CEOs Are Idiots19.” So, now, I can point to a slide that says “CEOs Are Idiots” … and blame it on PowerPoint. “I didn’t ‘say’ it; it’s PowerPoint.” Now I converted it to a Rant/White Paper. “I didn’t say it; the
White Paper did.” At any rate, here’s the way it goes. In summary, CEOs are idiots because they …

1. UNDERestimate the Threat to their Existence; OVERestimate their Resilience.

2. Fail to spend Hyper-aggressively on IS/IT; fail to follow “GameChanger” IS/IT Strategies; fail to put their CIO on the Board; fail to exploit fully the Web (Revolution Now!).

3. Believe that (BIG) mergers are … The Key … Offense & Defense. While in another country …

4. Hire MBAs in large numbers.

5. Recruit mostly from Conventional Sources; have a Low Tolerance for RiskTakers–Freaks.

6. Are less than 24/7 “TalentFanatics.”

7. Do too much Imitation/Benchmarking/ConstantImprovement. Not enough “Breathtaking”/DisruptiveInnovation; favor “market share” over MarketCreation.

8. Believe that “Process” beats “Passion,” “Analysis” beats “Action.”

9. Spend too much time in the Office, not enough time in the Field; fail to ColdCall at least One Customer per Week; are surrounded by Sycophants; have low Tolerance for Contention.

10. ARE NOT LOVED BY FRONT-LINE STAFF!

11. Do too much MicroSegmentation I: Grotesquely Underestimate the Women’s Market—and if “they” do more or less “get it,” fail to understand the Strategic Transformation required to master “it.” (I.e., make mega-bucks.)

12. Do too much MicroSegmentation II: Grotesquely Underestimate the Boomer-Geezer Market. (Me.)

13. Have too few Women on the Executive Team, too few Women on the Board of Directors.

14. Board = OWMs. (Old White Males.)

15. Balk at Technicolor Actions & Language—e.g., WOW!, Lovemarks, DreamMarketing, InsanelyGreat.

16. Think DESIGN is a frill, a nicety—not the Fundamental Basis for Value Added in the New Economy.

17. Tolerate less than Excellence. Do not insist upon “Experiences that Make Me ‘Gasp.’” (New word: Gasp-worthy.)

18. Deliver more on Short Term Earnings rather than Long Term Yearnings.

19. FAIL TO INSPIRE ME BY THE AUDACITY (GASP-WORTHINESS) OF THEIR DREAMS. Too much: “Dream = Buy MarketShare, Get BIGGER, Cut Costs.”

So it goes.Or as I said, more politely in Portugal: “I’m sorry that CEOs are idiots.” Moreover, sorry 19 times!»

(c)Tom Peters, 2005. Project05, http://tompeters.com/

Хорошо сказано :-) А вообще-то Project05 про торжество идеи PSF (Professional Service Firm). Рекомендую. Оно стОит своих 238 страниц.

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